Rimes
Brand transformation and doubled sales pipelines through powerful and clean brand and structured martech stack design
Brand Transformation & Growth Strategies
Rimes is an investment data and intelligence provider, serving the entire investment value chain through their award-winning managed data services and powerful investment intelligence platform.
Rimes engaged SmallGiants to overhaul their brand and visual identity to reflect a updated company direction, new management structure, acquisitions and business lines. SmallGiants implemented the brand relaunch in 2022 including a fresh value proposition, full visual identity, website, video creation, and a full digital growth strategy.
Outcomes
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CTR 15x
above the industry benchmark for display ads, and a 600% uplift from prior campaigns
3 Months
to halve the cost of CPC through automatisation.
3x lower CPC
Of search ads, compared the industry benchmarks
CTR 4x higher
than prior campaigns. Optimised over a period of 9 months.
73%
the advantage our best-performing campaigns achieved over the industry benchmark.
CTR 15x
Above the industry benchmark and a 600% uplift from prior campaigns
Lowest cost
per conversion and converted, opportunity, per channel.
Our approach
360º Comprehensive Audit
The team conducted a thorough review to identify challenges and prioritize improvement areas, which informed the recommendations to transform the current state.
Analyse
Design
Implement
Test & Refine
Our approach
This unique challenge emerged from Florence's intricate customer platform implementation. SmallGiants skillfully interrogated the system to create a roadmap for seamlessly connecting internal teams, data, and customers on a unified platform, allowing Florence to focus on scaling their business.
Discovery & Assessment
Requirements Analysis
Technical Evaluation
Recommendation Development
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Discovery Phase
Architecture & optimisation
Implementation & testing
Dashboards & reporting
Test, go live & aftercare
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Analyse
Design
Implement
Test & launch
Website redesign & development
Completely overhaul and reconstruct the existing website to align with the new, ambitious brand, cater to diverse audience segments, and deliver relevant, useful content throughout each customer touchpoint.
Video Production
Engaging animated product explainer videos to communicate value proposition and benefits.
Supporting Materials
A range of cohesive brand assets supported sales and marketing efforts, from printed collateral, corporate stationary and documents to animated videos.
Digital marketing strategy & campaigns
The experienced B2B marketing experts at SmallGiants conducted comprehensive research and crafted digital strategy leveraging SEO and CRM integrations to enhance ROI.
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01.
Research
Research prior ad campaign performance, market trends, audience mapping and competition.
02.
Develop
Develop ad campaign messaging and creatives.
03.
Iterate
Crafting and testing the right audiences, segmenting specific approaches, messaging and campaigns based on the market and personas.
04.
Explore
Exploring novel-to-brand ad formats, including document ads and message ads.
Paid Media Management
Our paid ad experts collaborate with Delinian brands to constantly optimise advertising efficiency and explore new avenues of growth matching the pace of shifting business objectives. Monthly reporting, analises and strategy realignment enables constant advances.
Creatve & Branding
Creative advertising concepts developed for the Insider Group brands to elevate the value proposition and present the contemporary look and feel of the recent rebrand and modernisation.
Consistency is key for any brand: our designers transformed the social media presence of all 5 brands to reflect continuity and attract followers with visually dependability.
See how far we've come
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