Vixio
Revitalising the visual identity and digital marketing visibility for a leading global regulatory intelligence firm
Brand Transformation & Growth Strategies
Vixio is a leading provider of regulatory and business intelligence, dedicated to enhancing compliance for payments and gambling organisations with, monitoring, insights, and data tools.
Vixio called on SmallGiants’ services to support their global re-positioning after being acquired by Perwyn, the European private equity investor. SmallGiants collaborated closely with the Vixio marketing team to develop a new brand and visual identity, re-architect and develop the company website, and provide strong, consistent growth foundations through the auditing and optimisation of their CRM and marketing automation systems.
Outcomes
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CTR 15x
above the industry benchmark for display ads, and a 600% uplift from prior campaigns
3 Months
to halve the cost of CPC through automatisation.
3x lower CPC
Of search ads, compared the industry benchmarks
CTR 4x higher
than prior campaigns. Optimised over a period of 9 months.
73%
the advantage our best-performing campaigns achieved over the industry benchmark.
CTR 15x
Above the industry benchmark and a 600% uplift from prior campaigns
Lowest cost
per conversion and converted, opportunity, per channel.
Our approach
360º Comprehensive Audit
The team conducted a thorough review to identify challenges and prioritize improvement areas, which informed the recommendations to transform the current state.
Analyse
Design
Implement
Test & Refine
Our approach
This unique challenge emerged from Florence's intricate customer platform implementation. SmallGiants skillfully interrogated the system to create a roadmap for seamlessly connecting internal teams, data, and customers on a unified platform, allowing Florence to focus on scaling their business.
Discovery & Assessment
Requirements Analysis
Technical Evaluation
Recommendation Development
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Discovery Phase
Architecture & optimisation
Implementation & testing
Dashboards & reporting
Test, go live & aftercare
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Analyse
Design
Implement
Test & launch
Website Design & Re-architecture
Full design & development of the company’s new website, including re-architecture of high volume valuable content, tech SEO strategy and setup, animations and fully editable CMS.
Corporate Video Production
Animated video to tell the story of the new Vixio brand and their updated product offering.
Supporting Creative & Design Assets
Creation of a range of sales and marketing assets, from printed collateral to social promotions.
Digital Marketing & Growth Strategy
Integrated digital marketing strategy approach developed through research, thoroughly examining SEO opportunities and implementing paid campaigns with a view towards the full funnel customer journey.
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CRM, Sales & Marketing Automation Ecosystem
The SmallGiants team conducted a comprehensive review of current CRM and marketing automation solutions to uncover opportunities and enhance customer experience throughout the entire sales funnel.
01.
Research
Research prior ad campaign performance, market trends, audience mapping and competition.
02.
Develop
Develop ad campaign messaging and creatives.
03.
Iterate
Crafting and testing the right audiences, segmenting specific approaches, messaging and campaigns based on the market and personas.
04.
Explore
Exploring novel-to-brand ad formats, including document ads and message ads.
Paid Media Management
Our paid ad experts collaborate with Delinian brands to constantly optimise advertising efficiency and explore new avenues of growth matching the pace of shifting business objectives. Monthly reporting, analises and strategy realignment enables constant advances.
Creatve & Branding
Creative advertising concepts developed for the Insider Group brands to elevate the value proposition and present the contemporary look and feel of the recent rebrand and modernisation.
Consistency is key for any brand: our designers transformed the social media presence of all 5 brands to reflect continuity and attract followers with visually dependability.
See how far we've come
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