Verity

Brand strategy and ongoing support across design, website,    and digital marketing solutions.

Creative & Design
Digital Marketing Strategies
Paid Media Strategy & Management
Websites, Web Applications & Apps

Brand Transformation & Growth Strategies

Verity is a leading provider of research management software, data, and analytics that empowers investment managers to accelerate investment decisions.

Our relationship with Verity was a continuation of a long-standing collaboration with the former company, Mackey RMS, for whom SmallGiants managed a full rebrand, website build and CRM integration, leading to the company's 2021 merger with InsiderScore. Since the merger and inception of the new company, our collaboration with Verity continued as we helped to develop the new brand across marketing collateral, digital advertising and event materials, as well as managing the firm's migration from Pardot to HubSpot and on-going SEO optimization, Google ads and LinkedIn advertising.

Outcomes

Highlights in numbers
Google LogoLinkedIn LogoBing Logo

CTR 15x

above the industry benchmark for display ads, and a 600% uplift from prior campaigns

3 Months

to halve the cost of CPC through automatisation.

3x lower CPC

Of search ads, compared the industry benchmarks

CTR 4x higher

than prior campaigns. Optimised over a period of 9 months.

73%

the advantage our best-performing campaigns achieved over the industry benchmark.

CTR 15x

Above the industry benchmark and a 600% uplift from prior campaigns

Lowest cost

per conversion and converted, opportunity, per channel.

Our approach

360º Comprehensive Audit

The team conducted a thorough review to identify challenges and prioritize improvement areas, which informed the recommendations to transform the current state.

Analyse

Situation analysis, including paid media accounts and Google Tag Manager mapping.

Design

Develop new approaches to consolidate into campaign planning and workflows.

Implement

Activate strategic solutions to optimize efficiency. Includes new account architecture, consolidated briefing and planning practices with a view to enhance efficiency and shorten SLAs.

Test & Refine

Launch campaigns within the new digital marketing ecosystem, regularly monitor and adapt.

Our approach

Strategic Overhaul of Operational  Protocols

This unique challenge emerged from Florence's intricate customer platform implementation. SmallGiants skillfully interrogated the system to create a roadmap for seamlessly connecting internal teams, data, and customers on a unified platform, allowing Florence to focus on scaling their business.

Discovery & Assessment

Understand existing systems, data flows, integrations and overall technology landscape.

Requirements Analysis

Identify the specific needs, challenges and desired outcomes aligned to the operational landscape.

Technical 
Evaluation

Assess the effectiveness of existing processes, data quality, API integration and other technical components.

Recommendation Development

Formulate strategic recommendations for a detailed roadmap towards  simplified and enhanced CRM processes.

Our approach

One size does not fit all

SmallGiants' seasoned CRM specialists successfully implemented  CPQ software and introduced a 'Recurring Revenue Tracker'  enhancing capabilities for renewals, upsells, and amendments.

Discovery Phase

Audit current systems’ setup to inform project scope

Architecture & optimisation

Design architecture and  repository solution

Implementation & testing

Agile implementation  through 
iterative development stages

Dashboards & reporting

Design dashboard and reporting capability for key marketing metrics

Test, go live & aftercare

Post-implementation client engagement

Our approach

Replatforming with marketing purposes in mind

SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker'  enhancing capabilities for renewals, upsells, and amendments.

Analyse

Architecture, content and marketing needs analysis to identify the best information architecture and tools.

Design

Information architecture for consolidated content, sitemap and Hubspot processes to support marketing objectives.

Implement

Build new website, migrate content and connect Hubspot integration.

Test & launch

In-depth testing of website functions and integrations to ensure a successful launch.
No items found.

Website Design & Build

Purpose-built website on Webflow including CMS, consolidated the existing two brands' content into one, to achieve structural and functional clarity and seamless user experiences.

Supporting materials

A range of cohesive brand assets supported sales and marketing efforts, from printed collateral to white papers and social media.

Digital marketing strategy

Integrated digital marketing strategy approach developed through research, thoroughly examining SEO opportunities and implementing paid campaigns with a view towards the full funnel customer journey.

No items found.

LinkedIn logoBing Logo

Marketing automation

SmallGiants supported Verity in moving from Pardot to Hubspot for email marketing and automation. SmallGiants assisted Verity with the transition and provided guidance through the process.

01.

Research

Research prior ad campaign performance, market trends, audience mapping and competition.

02.

Develop

Develop ad campaign messaging and creatives.

03.

Iterate

Crafting and testing the right audiences, segmenting specific approaches, messaging and campaigns based on the market and personas.

04.

Explore

Exploring novel-to-brand ad formats, including document ads and message ads.

Paid Media Management

Our paid ad experts collaborate with Delinian brands to constantly optimise advertising efficiency and explore new avenues of growth matching the pace of shifting business objectives. Monthly reporting, analises and strategy realignment enables constant advances.

Creatve & Branding

Creative advertising concepts developed for the Insider Group brands to elevate the value proposition and present the contemporary look and feel of the recent rebrand 
and modernisation.

Consistency is key for any brand: our designers transformed the social media presence of all 5 brands to reflect continuity and attract followers with visually dependability.

See how far we've come

Before

After

View related portfolio projects

Berlin Media Relations
Versorium
BFI
Elliptic
Florence
Elsevier
Symbolsend
Sanichek
Hub
Vidrio
Right Pedal
Skyground
Macrobond
Euromoney (now Delinean)
Rimes
Vixio
Pearlstone
General System
Apevue
Wilshire
Accelex

Important notice

SmallGiants is aware that our company name and branding are being used illegally and without our permission to promote an illegal application that purports to offer individuals freelance work to develop data to optimise applications.

Please be aware of the following:Ensure that all processing of Personal Data is governed by one of the legal bases laid out in the GDPR (see 2.2 below for more information on those bases)

  • Ensure that all processing of Personal Data is governed by one of the legal bases laid out in the GDPR (see 2.2 below for more information on those bases)
  • Smallgiants.agency is the ONLY legitimate URL associated with our agency. Any other domains are in no way connected or affiliated with our firm, and should not be engaged with, including but not limited to gr-smalilgapp.com, gl-smallgappx.com, gr-smalilgpro.com or gr-smallgtdit.com
  • SmallGiants never offers roles or positions to individuals via Telegram, WhatsApp, or Facebook. If you have been contacted by someone purporting to be from SmallGiants via any of these channels please disregard and potentially report to the authorities