People & Influences Index

Who Rules the World

A multifaceted analysis exploring over 100 data points across wealth, influence and political or business positions held, to create the ultimate ranking of the world’s most influential people.

Uncover new angles and perspectives of power behind the individuals with the most potential to move the markets.

Do you ever wonder if you can compare the influence of Beyonce and Joe Biden, or Lionel Messi and Kim Kardashian? 
We emphatically believe you can.

Join us on our mission to find new lenses and paradigms to detect the shifting tides of influence.

Who rules the world?

Who wields the power? Who has the influence? Who are the real decision-makers?

The Who Rules The World Brand Index collates information from 80 different data sources to create a prestigious list of the top 100 most influential individuals from across the globe, spanning politics, entertainment, business, and sports.

Top 100

See the top 100 most powerful people in the world based on wealth, influence and their position held.


Understand wealth like never before, taking not only personal ownership into account, but the budgets or GDPs individuals have a significant influence over.


See the most influential people in the world. We don't look at just the social media followers; we examine the networks individuals have control over.


See the most powerful people in the world based on the overall position they hold. Business and political entities controlled by the individual both impact this ranking, due to their significant effects on the world.

Power Index

See how Politics, Business, Entertainment, Sports, and Media compare when it comes to power and influence.

Power Players

See which regions and countries host the most powerful people.

Define Power in the Twenty First Century

Wealth has changed, influence has changed, power has changed. Who’s calling the shots in today’s society? To answer this and reveal who really rules the world, we’ve created a unique new index that harnesses the power of data to consider so much more than simply what’s in the bank. What separates the leaders from the followers? Who are the rulers of tomorrow and which stars are on the rise? Find out, only with Who Rules The World.




Three Key Pillars of Power

In order to compile a definitive index, three key data points were leveraged: Wealth, Power and Influence. These coalesce to determine who reigns supreme, where their strengths lie, and who has the capacity to tip the balance.

Five Dominant Sectors

Because the concept of power has undergone a seismic shift, the metrics that measure it have had to evolve too. Diversity of data and perspective is also key. Our index is comprised of information from five sectors: Business, Politics, Entertainment, Sports and Media.

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