Haemech
World-Building Through Narrative and Immersive Website Design
Brand Architecture
Hæmech is a story-driven sci-fi world set on the planet Vael, where three rival factions fight for control using powerful biomechanical machines. The project combines world-building and visual storytelling to create a unique, immersive experience.
Hæmech partnered with SmallGiants to bring this universe to life through a fully customised website. Our work involved crafting a compelling digital narrative, shaping the storyline and world structure, and designing an immersive user experience. We developed the site to showcase the factions, lore, and visual identity of the world, establishing a strong foundation for Hæmech's future storytelling, brand development, and community growth.
Outcomes
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CTR 15x
above the industry benchmark for display ads, and a 600% uplift from prior campaigns
3 Months
to halve the cost of CPC through automatisation.
3x lower CPC
Of search ads, compared the industry benchmarks
CTR 4x higher
than prior campaigns. Optimised over a period of 9 months.
73%
the advantage our best-performing campaigns achieved over the industry benchmark.
CTR 15x
Above the industry benchmark and a 600% uplift from prior campaigns
Lowest cost
per conversion and converted, opportunity, per channel.
Our approach
360º Comprehensive Audit
The team conducted a thorough review to identify challenges and prioritize improvement areas, which informed the recommendations to transform the current state.
Analyse
Design
Implement
Test & Refine
Our approach
This unique challenge emerged from Florence's intricate customer platform implementation. SmallGiants skillfully interrogated the system to create a roadmap for seamlessly connecting internal teams, data, and customers on a unified platform, allowing Florence to focus on scaling their business.
Discovery & Assessment
Requirements Analysis
Technical Evaluation
Recommendation Development
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Discovery Phase
Architecture & optimisation
Implementation & testing
Dashboards & reporting
Test, go live & aftercare
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Analyse
Design
Implement
Test & launch
Our approach
Discovery
Research design
In-depth interviews & real-time observations
Data analyses & UX design recommendations
Detailed requirements definition
Website design & branding development
Crafting a cohesive brand experience through a custom website design and development.
Supporting materials
Creation of a range of sales and marketing assets, from collectible cards and billboards to video animations.
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01.
Research
Research prior ad campaign performance, market trends, audience mapping and competition.
02.
Develop
Develop ad campaign messaging and creatives.
03.
Iterate
Crafting and testing the right audiences, segmenting specific approaches, messaging and campaigns based on the market and personas.
04.
Explore
Exploring novel-to-brand ad formats, including document ads and message ads.
Paid Media Management
Our paid ad experts collaborate with Delinian brands to constantly optimise advertising efficiency and explore new avenues of growth matching the pace of shifting business objectives. Monthly reporting, analises and strategy realignment enables constant advances.
Creatve & Branding
Creative advertising concepts developed for the Insider Group brands to elevate the value proposition and present the contemporary look and feel of the recent rebrand and modernisation.
Consistency is key for any brand: our designers transformed the social media presence of all 5 brands to reflect continuity and attract followers with visually dependability.
See how far we've come
Discovery
Our team conducted a comprehensive discovery phase to assess RCGP’s market position, challenges, and existing technology stack.
This phase laid the groundwork for a transformation roadmap to ensure every enhancement aligned with user needs and organisational goals.
Research & user journey mapping
We interviewed over 40 GPs across career stages, uncovering insights into their Continuing Professional Development (CPD) habits, engagement with different learning formats and learning portfolios.
The findings informed the prioritisation of features and functionalities such as:
Research & user journey mapping
Simplified navigation and intuitive taxonomy.
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Personalisation
Custom user journeys tailored to career stages and learning preferences.
Clearer signposting
Aligning with members’ mental models to improve engagement.
Strategy & Recommendations
Aligning with members’ mental models to improve engagement.Leveraging these insights, we delivered:
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Target architecture overview for cohesive integration across RCGP’s digital platforms.
Requirements definition document, detailing UX enhancements, pain-point solutions, and implementation priorities.
UX and design recommendations deck, including a sitemap, layout mockups, and functionality improvements for different user segments.
Results & Outlook
Our collaboration lays the foundation for an
e-learning platform that reflects RCGP’s brand value while meeting the evolving demands of its members
By combining robust architecture strategies and
in-depth user research, RCGP is poised to launch
a platform that elevates the e-learning experience, drives engagement, and increases subscriptions.
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