Building the right
CRM Ecosystem for growth and scaling up

In the day-to-day business of most companies, maximising the potential of a Customer Relationship Management System is rarely a priority.
Nor is it always straightforward, especially in times when exponential growth and upgraded customer acquisition strategies are called for.

And yet it is a mission worth undertaking.

Download our CRM guide

Nucleus Research found that
‍for every dollar a company spends on CRM, it gets back $8.71, while IBM Watson states its users achieved a 337% ROI.

That is when systems are set up well from the ground up, prioritising quality data and understanding the key data points.  
A well structured ecosystem can supercharge your growth by enabling automation, cross functional collaboration, reporting and of course sales processes that delight and retain customers and maximise opportunities.

Nearly all business buyers (91%) and most consumers (86%) believe that the experience a company provides is just as important as the products and services it offers

90% percent of people surveyed agree that personalised marketing interactions  are more appealing

Minimising churn is key: a 5% increase in customer retention results in more than a 25% increase in profit.

Personalisation is not only appealing but effective: it drive 5-15% increase in revenue, and 15-30% increase in marketing spend efficiency.

Thoughts and insights from our CRM experts

Building the right CRM Ecosystem for growth and scaling up

Al Ramich

Striving For CRM Excellence: The Power Of Data Quality

Twan van der Loo

CRM For Reporting On Company-wide Performance, From Granular Segments To Big Picture View

Tommy Aarts

Nearly all business buyers (91%) and most consumers (86%) believe that the experience a company provides is just as important as the products and services it offers

90% percent of people surveyed agree that personalised marketing interactions  are more appealing

Minimising churn is key: a 5% increase in customer retention results in more than a 25% increase in profit.

Personalisation is not only appealing but effective: it drive 5-15% increase in revenue, and 15-30% increase in marketing spend efficiency.

How to choose the CRM software and setup that is
‍right for your growing business?

At SmallGiants we believe in two things...

Choosing the platform that fits your current needs and future potential is no mean feat - it can be an overwhelming choice with the amount of services and type of functionalities out there.
‍

You will arrive to both the best tool, and the right setup, if you begin with understanding the most important customer touchpoints and the key evaluation data you will need - thus defining the priority features a CRM ecosystem needs to provide.

SmallGiants CRM guide

While sales cycles and KPIs will vary, we’ve created this guide to help you design your own selection process, clarify what essential features and thus find the provider that is the best possible match.

Download the guide