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From Personas to Performance: Why the Right B2B Strategy Starts with Audience

Great marketing and branding starts with empathy and logic. With understanding who your audience is, what they need (which may not be what they say they want), their end goal, motivations, and how your product or service helps them get into alignment, to solutions, to a better place. Uncovering this data, and, ideally, original insights is the first action to shaping a powerful brand and taking the first step in catching attention in our busy, overstimulated times.