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Bolder, Brighter, More Human

The changing face of B2B brand strategy

B2B branding, especially for financial services, healthcare or law, has always been built on credibility and expertise.

But as businesses and customer expectations evolve, so do the methods by which we inspire and nurture trust.

In our latest B2B branding trends report*, we explore the shifts shaping the industry in 2024 and beyond.

With a focus on financial services messaging, visual identities and website design, we explore what moves established and challenger brands:
  • Balancing sense and sensibility in customer-centric value propositions.
  • A rise of saturated colours and retro comforts.
  • Maximalism and AI-generated imagery pushing creative boundaries.
Unlock the B2B Branding Trend Report today for more insights
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*This report includes screenshots and references to B2B, specifically financial and professional services branding and visual identity designs from various companies and agencies. All trademarks, logos, and copyrighted materials remain the property of their respective owners. The use of these images is for analysis and commentary on branding trends under the UK Copyright, Designs and Patents Act 1988 (Section 30 - Fair Dealing for Criticism and Review). If you are a rights holder and have concerns about any content, please contact [email protected].

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