Building the right
CRM Ecosystem for
growth and scaling up
In the day-to-day business of most companies, maximising the potential of a Customer Relationship Management System is rarely a priority.
Nor is it always straightforward, especially in times when exponential growth and upgraded customer acquisition strategies are called for. And yet it is a mission worth undertaking.
Download our CRM guide to
support your process
support your process
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Nucleus Research found that for every dollar a company spends on CRM, it gets back $8.71, while IBM Watson states its users achieved a 337% ROI.
That is when systems are set up well from the ground up, prioritising quality data and understanding the key data points.
A well structured ecosystem can supercharge your growth by enabling automation, cross functional collaboration, reporting and of course sales processes that delight and retain customers and maximise opportunities.
A well structured ecosystem can supercharge your growth by enabling automation, cross functional collaboration, reporting and of course sales processes that delight and retain customers and maximise opportunities.
Thoughts and insights from our CRM experts
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How to choose the CRM software and setup that is right for your growing business?
At SmallGiants we believe in two things...
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Choosing the platform that fits your current needs and future potential is no mean feat - it can be an overwhelming choice with the amount of services and type of functionalities out there.
You will arrive to both the best tool, and the right setup, if you begin with understanding the most important customer touchpoints and the key evaluation data you will need - thus defining the priority features a CRM ecosystem needs to provide.
SmallGiants CRM guide
We’ve created this guide to help you design your own selection process and clarify what features are essential to you. Business objectives, sales cycles and KPIs will vary, but asking the right questions enables finding the right CRM match.
Download the guide
"Personalisation is not only appealing but effective: it drives a 5-15% increase in revenue, and 15-30% increase in marketing spend efficiency."
"Minimising churn is key: a 5% increase in customer retention results in more than a 25% increase in profit."
"90% percent of people surveyed agree that personalised marketing interactions are more appealing"
"Nearly all business buyers (91%) and most consumers (86%) believe that the experience a company provides is just as important as the products and services it offers"
