The ultimate ranking of the world’s most influential people.

Who RulesTheWorld Top 10

Larry Page
1

Larry Page

Wealth Score
260.02
Power Score
267.81
Influence Score
300.00
TOTAL
SCORE
827.82

Larry Page, co-founder of Google and the eighth richest person in the world, tops the Who Rules The World? (WRTW) index with a personal wealth of approximately $100 billion. Page is one of the few prominent tech founders to maintain a majority voting share in his company, which gives him an inordinate amount of power and contributes to his number one position on the index. Google products are used by an estimated 7 billion people daily, giving Page access to the world's largest network of individuals on a common platform. There are more mentions of the term Google on the internet than almost any other term, and searches for it return approximately 10.2 billion results. By comparison, ‘Microsoft’ produces 1 billion, ‘China’ 6.7 billion, and ‘coronavirus’ 1.7 billion.

Country
US
Type
Media
Gender
Male
Age
47
Position
Entrepreneur

<wrtw-top10_tag>Alphabet<wrtw-top10_tag> <wrtw-top10_tag>Google<wrtw-top10_tag> <wrtw-top10_tag>YouTube<wrtw-top10_tag>

Joe Biden
2

Joe Biden

Wealth Score
299.44
Power Score
400.00
Influence Score
121.67
TOTAL
SCORE
821.11

The President of the United States takes the silver medal in the WRTW index. This is primarily because anyone who assumes the role of US President wields a vast amount of power and influence. In his role as President of The United States, Biden has access to the world’s largest economy and military, and has the ability to implement policies that impact every vertical measured in the WRTW index on a global scale. There’s a reason the US presidential elections are so closely followed around the globe.

Country
US
Type
Politics
Gender
Male
Age
78
Position
President

<wrtw-top10_tag>USA<wrtw-top10_tag>

Sergey Brin
3

Sergey Brin

Wealth Score
259.52
Power Score
267.81
Influence Score
254.23
TOTAL
SCORE
781.56

Brin comes in at 3rd place. Although he is the co-founder of Google alongside Page in 1998, Brin is significantly less active in public life, thus resulting in a lower influence score and overall ranking than his co-founder Page. Despite this, Brin still has equal control over the most extensive online network to exist, is the 8th wealthiest person in the world, with over $100B net worth, thus putting him in equal league with Page in terms of power and wealth.

Country
US
Type
Media
Gender
Male
Age
47
Position
Entrepreneur

<wrtw-top10_tag>Alphabet<wrtw-top10_tag> <wrtw-top10_tag>Google<wrtw-top10_tag> <wrtw-top10_tag>Youtube<wrtw-top10_tag>

Xi Jinping
4

Xi Jinping

Wealth Score
201.64
Power Score
387.06
Influence Score
30.96
TOTAL
SCORE
625.67

As the leader of China’s only political party, Jinping resides over the world’s second largest economy. Furthermore, China had the largest army in the world in 2020, with over 2 million active military personnel, all of whom fall under Jinping’s jurisdiction, as do China’s 1.4 billion people. In extension to this, China's parliament recently amended its constitution, broadening Xi's power and scrapping term limits, which gives Jinping immense (and ongoing) political power.

Country
CN
Type
Politics
Gender
Male
Age
67
Position
President

<wrtw-top10_tag>China<wrtw-top10_tag>

Jeff Bezos
5

Jeff Bezos

Wealth Score
207.56
Power Score
177.76
Influence Score
128.36
TOTAL
SCORE
513.69

Founder of Amazon, Jeff Bezos is often referred to as the richest man on Earth due to his $200 billion-strong personal wealth. Amazon needs no introduction beyond the fact that for every charger, dog treat or set of pens that arrives through your door, Bezos is benefitting. Bezos also has access to multiple high-influence networks through entities he owns or has invested in. These include (but are by no means limited to) Amazon Alexa, The Washington Post, Google, Airbnb, Uber, Twitter, Twitch, Whole Foods and, most recently, Blue Origin, which is a well-documented space exploration project.

Country
US
Type
Business
Gender
Male
Age
57
Position
Entrepreneur

<wrtw-top10_tag>Amazon<wrtw-top10_tag> <wrtw-top10_tag>Whole Foods<wrtw-top10_tag> <wrtw-top10_tag>Zappos<wrtw-top10_tag> <wrtw-top10_tag>Twitch<wrtw-top10_tag> <wrtw-top10_tag>Ring<wrtw-top10_tag> <wrtw-top10_tag>Audible<wrtw-top10_tag> <wrtw-top10_tag>The Washington Post<wrtw-top10_tag> <wrtw-top10_tag>Blue Origin<wrtw-top10_tag> <wrtw-top10_tag>Bezos Expeditions<wrtw-top10_tag> <wrtw-top10_tag>Equity Stake In Google<wrtw-top10_tag> <wrtw-top10_tag>Airbnb<wrtw-top10_tag> <wrtw-top10_tag>Uber<wrtw-top10_tag> <wrtw-top10_tag>Twitter<wrtw-top10_tag>

Tim Cook
6

Tim Cook

Wealth Score
209.76
Power Score
219.59
Influence Score
73.93
TOTAL
SCORE
503.29

As the CEO of the largest company in the world, Cook’s appearance in the top 10 should come as no surprise. As of April 2021, Apple’s market cap reached just over $2.12 trillion. Interestingly, the valuation of Apple was $350 billion 9 years ago, when Tim Cook was appointed as CEO in place of Steve Jobs. Cook wields enormous power, not least because it’s highly likely his tech is in your house, in your ears and in your pocket.

Country
US
Type
Business
Gender
Male
Age
60
Position
CEO

<wrtw-top10_tag>Apple<wrtw-top10_tag>

Sundar Pichai
7

Sundar Pichai

Wealth Score
169.56
Power Score
173.40
Influence Score
131.00
TOTAL
SCORE
473.96

Alphabet is the parent company of Google, and Pichai is the CEO of Alphabet. Put simply, Pichai has the power to make changes at the touch of a button that would directly impact how you were able use Google and YouTube. That aside, Pichai is also one of the world's highest-paid executives, with annual takings of over $280 million.

Country
IN
Type
Business
Gender
Male
Age
48
Position
CEO

<wrtw-top10_tag>Alphabet Inc.<wrtw-top10_tag>

Narendra Modi
8

Narendra Modi

Wealth Score
41.83
Power Score
271.67
Influence Score
147.12
TOTAL
SCORE
460.62

Often referred to as ‘the country on the rise’, India’s economy and power are on the up and up, and with them, that of its Prime Minister. Modi has direct access and influence over: the country’s economy, which is the fifth-largest in the world; its military, which is the fourth strongest in the world; and a population of around 1.4 billion people. In India, the Prime Minister is the senior-most member of the cabinet. He selects and can dismiss any other members of the cabinet; allocates posts to members within the government; and is the presiding member and chairperson.

Country
IN
Type
Politics
Gender
Male
Age
60
Position
Prime Minister

<wrtw-top10_tag>India<wrtw-top10_tag>

Mark Zuckerberg
9

Mark Zuckerberg

Wealth Score
91.37
Power Score
114.76
Influence Score
219.21
TOTAL
SCORE
425.33

The youngest member of the top ten, Zuckerberg earned his wealth and power through the creation of Facebook. He then extended this with acquisitions that included some of the world’s other most successful social media networks, including Instagram and WhatsApp. He can decide how to configure Facebook’s algorithms to determine what people see in their News Feeds, what privacy settings they can use, and even which messages get delivered. He also sets the rules that distinguish violent and incendiary speech from the merely offensive, the impact of which is colossal. Zuckerberg possesses a personal wealth of over $114 billion, which makes him the fifth richest person in the world.

Country
US
Type
Business
Gender
Male
Age
36
Position
Entrepreneur

<wrtw-top10_tag>Facebook<wrtw-top10_tag> <wrtw-top10_tag>WhatsApp<wrtw-top10_tag> <wrtw-top10_tag>Instagram<wrtw-top10_tag> <wrtw-top10_tag>Oculus VR<wrtw-top10_tag> <wrtw-top10_tag>CRRL-Labs<wrtw-top10_tag> <wrtw-top10_tag>LiveRail<wrtw-top10_tag>

Elon Musk
10

Elon Musk

Wealth Score
212.88
Power Score
167.31
Influence Score
37.60
TOTAL
SCORE
417.78

As a centibillionaire and joint ‘world’s richest man’ titleholder, Musk’s wealth is well documented. He is the founder, CEO, and chief engineer at SpaceX; CEO and product architect of Tesla Inc; founder of The Boring Company; and co-founder of Neuralink and OpenAI, which promotes ‘friendly artificial intelligence’. And let’s not forget PayPal, which he sold to eBay for a cool $1.5 billion. Cited as the inspiration behind Marvel’s Iron Man stories, Musk’s love of new technology seemingly knows no bounds.

Country
US
Type
Business
Gender
Male
Age
49
Position
Entrepreneur

<wrtw-top10_tag>Tesla<wrtw-top10_tag> <wrtw-top10_tag>SpaceX<wrtw-top10_tag> <wrtw-top10_tag>The Boring Company<wrtw-top10_tag> <wrtw-top10_tag>OpenAI<wrtw-top10_tag> <wrtw-top10_tag>Neuralink<wrtw-top10_tag>